The aim of this project was to elevate the packaging of a Dollar Tree product, transforming it into a more luxurious and premium design. For the logo, I selected a sleek, modern serif font that perfectly embodies the luxurious aesthetic I aimed to achieve. To enhance this sophistication, I opted for a minimal color palette. I created the packaging, serum bottle, and bag designs. For the digital assets, I developed a website landing page concept, along with three Instagram story designs and three Instagram post designs.